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Structured Data

Boosts Search Engine Ranking

Structured Data Gets your Website to the Top of SERP Rankings

Structured Data may be implemented using JSON-LD(JavaScript Object Notation Linked Data or Schema Microdata. The purpose of both JSON-LD and Schema Microdata is to convert unstructured data into a more easily understandable format for the search engines. Website information in a structured data format, with linked data, is more effectively interpreted by search engines. More information about the two types of structured data programs is available at Structured Data JSON_LD and Structured Data Schema Microdata. This helps the search engines serve more relevant SERP results based on your JSON-LD or Schema Microdata structured data markup. With both forms of structured data, using the http standard,  they are organized by types which include your product or service and a combination of properties that include descriptions, images, and location. Complex Properties may be added creating a new JSON hierarchy level underneath a Simple Property thereby assisting the RDF process forencoding semantic relationships between properties in a manner they can be understood by the search engines. Equipped with the structured data markup, a form of rich snippets, provide informational tags so Google and the other search engines can better understand the presented data situation and reward your website with higher rankings including your pages in the rich results. Part of the structured data process is to add structured data markup to the web page which yields improved search results.

Google, Bing and Yahoo have agreed to a standard, created by http,  for Structured Data. Correctly implemented LPH JSON-LD  and Schema Microdata programs completely meet the definite linked data values for rich snippets compliance. The JSON-LD and Schema Microdata structured data processes assists search engines further filter their SERP results helping searchers find your offerings.

When the JSON-LD or Schema Microdata process is complete LPH uses data testing tools to ensure total compliance with the Google, Bing and Yahoo and http approved Structured Data standard. The benefit of having SEO content and correctly implemented JSON-LD or Schema Microdata structured data markup  is Google, Bing and Yahoo reward websites with top SERP listings that drives customers to your business website creating more success.

With LPH


 structured data

  Getting to
the top of search results pays off BIG!!!

The importance of being at the very top of search results is verified with these reported Google statistics.

Google statistics show:

  • SERP Page 1 ranking yields a 19 X higher click through rate than a listing on Page 2
  • SERP Page 1 ranking yields a 83 X higher click through rate than a listing on Page 3

Google statistics show why it is necessary to do everything possible to get to the top of the SERP. LPH JSON-LD structured data must be done to an exact defined standard making it difficult and complex. Websites with correctly applied LPH JSON-LD structured data will have a visibility advantage with Google, Yahoo & Bing. Since adoption of the structured data standard by Google, Yahoo and Bing LPH SEO Experts have assisted our customers is securing higher search engine search results and significant new business. .

One of many success stories testify to the results. Since he engaged LPH to implement structured data on his website a Bay Area Manufacturer reports that his website now attracts 1,000 additional unique visitors a month.



LPH Structured Data Programs raises Your Website SERP Rankings (Four Page Investment)
Choose either the JSON-LD or Schema Microdata Program - both yield excellent results


Contact us today or call us at 949-497-8716 to have Microdata applied to your web pages and rise to the Top of the SERP Rankings