Digital Marketing Suite, SEO & Metrics Based Marketing Improves Your Profits

Competitive Intelligence

, Outbound Marketing, Website Visitor Metrics

Website Visitor Metrics

Website Visitor Metrics

Google, Yahoo and Bing record visitor behavior and that is now part of their ranking algorithms. Excessive back clicks on a web page lowers the rankings for that page and overall website rankings. Website Visitor Metrics provides you with visitor behavior statistics allowing improvements to be made that have a positive impact on visitor behavior and rankings. The positive changes will reduce a high bounce rate on your landing pages and up the conversion rate. We work with our customers using the metrics from our programs and combining that with Google analytics to get the lowest bounce rate possible. This is an important part of a overall marketing strategy that will provide web visitor behavior feedback to suggest changes in your content marketing.

LPH Website Visitor Metrics provides you with statistics about your website visitor activity. The metrics allow you to see your website’s:

  • Number of visits
  • Overall conversions (number of people landing and proceeding further into the site)
  • Conversion rate (% of people landing and proceeding further into the site)
  • Sickiness (time spent on a specific web page) for each page
  • Sickiness by visitor location and language
  • Number of visitors per key words and the conversion rate for each key word
  • Number of visitors per device type and the conversion rate for each device type
  • Number of visitors coming from social media

The LPH Website Visitor Metrics Program provides management with the information needed to make informed decisions on organic ranking efforts as well as PPC. Metrics provide you statistical information, allowing you to determine which programs yield the best return on your Digital marketing investments.

Competitive Intelligence

Competitive Intelligence

Competitive Intelligence is critical to maintaining and improving your competitive search ranking advantage. Any movement in competitors search engine rankings is tracked and reported on. Our SEO experts analyze what changes the competitors made and devise an outflanking strategy to stay on top of the SERP rankings. Our well trained and experienced competitive intelligence experts do exhaustive intelligence research to assist in forming your business strategy.

LPH Internet Competitive Intelligence:
  • Tracks your competitors
  • Ensures you know where your competitors rank with search terms relevant to your business
  • Helps you understand why competitors websites rank where they do
  • Alerts you any uptick in competitors' search rankings
  • Provides you with a strategy to outperform them

Knowledge is power. Armed with Competitive Intelligence data LPH will work with you understand your relative market positions and recommend / implement any necessary adjustments to marketing copy, search terms, etc. out perform your competition.

Outbound Marketing

Outbound Marketing

Outbound Marketing provides you with an ongoing way to regularly present information about products to existing customers, reach out to potential new ones, and track the results. Case studies show outbound marketing with email is more cost effective than direct mail in reaching potential customers. The focused outbound marketing efforts will reinforce your inbound marketing message and improve your inbound marketing results. LPH functions as your marketing department - managing all of your marketing outreach.

LPH will:
  • Set up CRM /Import client database*
  • Set up Monthly CRM campaigns, focusing each campaign on a different area of your capabilities and deliverables
  • Create one email template per month with tracking capabilities
  • Present actionable feedback on email campaigns
  • Create reports with information about who opened the emails and who clicked on embedded links

LPH Outbound Marketing provides you with an excellent, effortless method to stay in touch with existing customers (and reach new ones) to keep them informed about new products, product specials, or any other information you want them to be aware of. Email tracking capabilities allows you to see which campaigns produce the optimal results. Outbound Marketing reports on who opened the emails and which links were clicked on by whom provide actionable information for sales staff to follow up on.

* Client to supply database in LPH specified format (CSV).