Digital Marketing Suite, SEO & Metrics Based Marketing Improves Your Profits

Digital Marketing Experts

  Create Great  

Content Marketing


Digital marketing defined: "The marketing of products or services using multiple digital modalities mainly focused on the Internet."

LPH Digital marketing programs include:

  • SEO
  • SEM
  • Content Marketing
  • Schema Microdata implementation
  • TF-IDF optimization
  • CRM email campaign marketing
  • Data-driven Marketing
  • E-commerce Marketing
  • Social Media Marketing

Digital marketing

is best when using the combination of:
  • Inbound marketing–allowing your business to attract and connect with your target markets to reach potential customers
  • Outbound digital marketing– programs to help maintain contact with current customers.

Savvy top digital businesses leverage Digital Marketing efforts through online communication channels such as Google search, social media, and email campaigns. This allows their websites to connect with current and prospective customers and present their content marketing message.

LPH Digital Marketing Experts know that connecting with your target audience is what content marketing has always been about; however, the methods people use to research products and services has changed dramatically. In today’s marketplace connecting happens where potential customers are already spending time–on the Internet. Now more purchasing decisions are made based on content marketing on optimized websites. Correctly implemented content marketing    for inbound marketing is the most effective strategy to attract, inform, convert, and close customers online. We are assisting clients from New York to Los Angeles and Rome to New York.

Digital Marketing Assets:

  • Your website
  • Blog posts
  • Content Marketing
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures
  • YouTube videos
  • Branding assets (logos, market positioning statements, etc.)

Digital Marketing Tactics such as SEO encompasses:

  • Optimized Meta tags
  • Optimized Marketing copy
  • Schema Microdata
  • TF-IDF Analysis and TF-IDF Optimization
  • Page one rankings effort focus–71% of clicks are from page one
  • YouTube Optimization with creating content and links back to your website
  • Facebook updates–constantly adding useful posts

The above processes are part of optimizing your website to rank higher in the SERP (search engine results pages) and increase your website's organic traffic.

LPH Internet Marketing/Content Marketing Programs include:

  • Creating Content Marketing copy that is well written and focused on reader needs
  • Creating Content Marketing copy and images formatted/placed for maximum impact
  • Mobile responsive websites–all content is easy to view on all devices
  • Web visitor metrics for monitoring website visitor behavior
  • Website Content marketing strategy based on web visitor metrics
  • Website Competitive Intelligence–for competitor's improvements awareness
  • Website Content Marketing improvement based on Website Competitive Intelligence
  • Website forms that automatically add leads to your CRM system

LPH Outbound Marketing employs a customized CRM system to:

  • Send email marketing campaigns with relevant information
  • Track emails opened
  • Track links clicked on
  • Utilize A/B subject lines testing to enhance the opening percentage
  • Utilize A/B content testing to enhance "clicked on links" percentage
  • Provide reports of "click through" to management/sales team for follow up
  • Update Facebook–providing constant useful and informative posts

    Internet Marketing

    LPH
    Digital Marketing experts
    take the time to research and understand your business offerings and create an exceptional content marketing strategy that will lead to development of emotive content creation as part of your content marketing campaign that will provide the reason people should be doing business with your company.


    With that information we create an effective marketing message to set you apart from your competitors.

    Schema Microdata

    Schema Microdata is a type of structured data that makes it easier for a search engine to interpret the information on your website pages more effectively, allowing them to serve relevant results to users based on search queries.

    LPH Microdata experts place these informational tags on your site to better present information to the search engines.

    Search Engine Optimization

    To achieve the highest rankings your website pages content must be optimized for the best results.

    LPH Search Engine Optimization programs provide content marketing compliant HTML5 with the latest optimization rules and embedded with search terms to attract targeted web traffic

     

    Search Engine Submissions

    Regularly scheduled website submissions is a key ranking factor to ensure you rank high in the SERP.

    LPH Submissions ensure your website is continuously ranked higher, bringing more website traffic and customers for your business.

    Outbound Digital Marketing

    LPH’s Outbound Marketing program is a way to regularly present digital marketing information about products to existing customers,  reach out to new ones, and track the results. This requires a great content strategy and fresh content creation to keep your customers engaged.

    We create a content marketing strategy and manage all of your outbound email marketing campaigns, enabling you to focus on providing the products and/or services you want your customers to choose from you.

    TF-IDF Experts

    * TF-IDF stands for "Term Frequency -  Inverse Document Frequency." TF-IDF measures the importance of a given keyword on a page and throughout the entire website.

    Google uses TF-IDF in indexing so, armed with TF-IDF data, LPH’s highly trained SEO staff revises and tests your website until it out-performs your competitors.

    Advanced Website Visitor Metrics

    A successful website today must use visitor metrics to measure what works and what needs to improve.

    With advanced visitor metrics you receive a monthly report providing comprehensive visitor activity. In addition, we provide a quarterly comprehensive review/consultation with LPH Internet marketing experts.

    Competitive Intelligence

    LPH Internet Website Competitive Intelligence tracks your competitor’s search engine rankings monthly and lets you know about any increased rankings on specific phrases.

     LPH SEO experts then provide you with strategies to outperform them.

    Complete Marketing Program

    With LPH Complete Marketing, we act as your defacto marketing department and become responsible for your entire inbound and outbound marketing efforts.

    LPH Complete Marketing is perfect for companies who don’t have a dedicated website marketing team with a comprehensive knowledge of the ever changing Internet market. Our Experts do the  content creation work for you.

    Customized SugarCRM

    LPH Customized SugarCRM is a SugarCRM solution with extensive customization. LPH modifies SugarCRM work effectively in your specific business environment.

    The LPH custom SugarCRM solution resides on our high performance servers and is affordable to small and medium sized businesses.

    Please review Our Suite of Digital Marketing SEO & Metrics Based Marketing Programs and see how your business will thrive with LPH as your marketing partner. We are here to assist you in growing your business and profits.

    Contact us today and enjoy the benefits of the LPH Digital Marketing Suite.