Do you know what your website's conversion* ratio is?
(*the number of people who contact your business as a result of visiting
your website, divided by the number of unique visitors to your website)
A higher conversion ratio = More business

Do you know how sticky* your website is?
(*the average number of pages viewed per visit)
A stickier website = Higher conversion ratio = More business

To determine your conversion ratio:

1. When a customer calls or emails, ask them and how they heard about you.

2. Review the stats that are available on Cpanel with LPH hosting*.
To learn how to access web stats go to: http://lphinternetservices.com/stats_instructions.htm

These statistics show you how many unique visitors came to your site.

*If you don't have LPH hosting, contact your hosting company for their web statistics information. If their stats don't provide the information you need, please contact LPH and we'll work with you to set up full featured hosting giving you the stats you need.

When you go on Cpanel/Web / Ftp Statistics/Awstats, the following page will display:

Please note: The monthly summary shows the number of unique visitors and excludes any not viewed traffic.

To determine your website's conversion ratio:
Divide the number of customers that contacted you that month (as a result of visiting your website) by the number of unique visitors.

To determine how sticky your website is:
View the Pages column above. The more pages viewed per average visit, the stickier your website is. There is a correlation between the number of pages viewed and the conversion ratio.

The higher your website's conversion ratio, the better your marketing message resonates with potential customers.

If your conversion ratio needs increasing, LPH has proven solutions (LPH Internet Marketing).  Give us a call and we'll create a plan designed specifically to increase your business.

sales@lphinternetservices.com
949-497-8716